Facebook Marketing

While Facebook Marketing is on the rise among small businesses -

many are still struggling to master the basics.

Many people have difficulty with just the basic Facebook Marketing Business Fanpage set up, let alone separating their Fanpage venture from their private following. For example, people set up their business as a profile page instead of a business Fanpage. I have seen other people who have jumped into making  Groups and have divided their fan base!, this means you are now needing to provide information for 2 sets of followers unescessarily increasing the time needed to inform your following, this in turn doubles the maintenance work with Facebook Marketing.

Ask any social marketing consultant what the number-one no-no is with Facebook Marketing, and he’ll likely tell you it’s “broadcasting” your messages instead of providing fans with relevant content and engaging on an continual basis.

With Facebook, marketers of any size can do effective, word-of-mouth marketing at scale for the very first time. But Facebook is all about authenticity, so if your company is not being authentic or engaging with customers in a way that feels genuine, the community will see right through it. So Facebook Marketing is good done in the correct way.

Your aim is to interact, not just to broadcast sales schemes to your fans, fans are looking for a reason to connect with you, and they’re showing you that by clicking the ‘Like Button’  you need to give them a reason to stay.” Here at Easy Social Media Marketing we often refer to Facebook Marketing as “FB connecting” as this is ultimately what you are trying to achieve, by building a community around your business the community will build business around you.

Most businesses immediately ask how Facebook is going to make them money and that is their main focus, as opposed to trying to engage customers and provide a meaningful, authentic online experience. When undertaking Facebook Marketing you need to recognize that people go to Facebook to make a connection or feel like part of a community not to be sold to.

Facebook marketing FanPages, are designed for businesses, brands, companies, products and celebrities. It enables public figures, organizations and other entities to create an authentic and public presence on Facebook. You can encourage users to become fans of your page and share information with them by uploading pictures, videos, status updates, hosting discussions and displaying wall posts. Unlike Facebook Profiles, Pages are visible to everyone on the internet and are generally better for long-term relationships with your fans, readers or customers and they can form an integral part of you Social Media Marketing endeavours.

Five main reasons Facebook Marketing Fanpages fail to get a good following:

1. Broadcasting the wrong information and content during their Facebook Marketing campaign

2. Not Investing Adequate Time into their fanpage

3. Being Boring or Predictable, using the same marketing over and over

4. Failing to Learn About Facebook Mechanics and Tools

5. Violating Facebook’s Terms

Here at Easy Social Media Marketing we can take care of all your Facebook Marketing needs from design/concepts, building your Branded social media marketing presence , through to managing the entire process from start to finish. Your Facebook Marketing can consist of competitions, Viral “Like” situations where we can encourage “like”, “share” or “send” options and in return the visitor enters into a competition or gets something in return. We can achieve your desired results with our tried and true Facebook Marketing methods so be sure to contact us if you need help to get your Social Media Strategy in place today!

Contact Easy Social Media Marketing about you Facebook Marketing today!